ARUP is a global giant in construction engineering. They create distinctive structures - not least for themselves. Our brief was simple. Make sure that the brightest young things in graduate land wanted to work for Arup at their funky new Solihull campus. Printed handouts wouldn't deliver the message, so we created an animated movie (a flavour of which is running to the left, right now) and loaded it on USBs. Relevant, different and wonderfully effective.