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Money matters. If you've got a stack of it - it's all about retaining and increasing it. And if you haven't got much, it's about helping you to get it. Great advice - that's regulated and easy to comprehend - is the key. For Likeminded, the task with Russell Ulyatt was simple; give them a brand which reflected their powerful proposition and deliver it with freshness and accessibility. From a website (russellulyatt.co.uk) to office graphics, it's about speaking with one voice and doing it cost-effectively. After all, money matters.